Tide is a well-known washing brand under the global leading daily chemical company Procter & Gamble, and it is also one of the world's largest washing powder brands. Tide was born in the United States in 1946 and is the world's first synthetic detergent. Tide entered China in 1995 and has continued to introduce new innovations for more than a decade. On average, it launches a product innovation or upgrade every 14 months. Today, on average, more than 1 million packs of Tide laundry detergent enter different Chinese households every day. It is one of the most well-known and most popular laundry detergent brands in China.